BOBO Mission
Wealth offers opportunities and challenges, demanding complex financial management.
Our mission is to empower members to value time as their most precious resource, enabling financial freedom and fulfillment. We offer digital tools, exclusive services, and curated benefits to navigate complex cash-flow challenges.
BOBO Beginnings
In 2018, the Würms and Piëch families united, blending their rich heritage.
The Würms excelled in finance and naval sectors across Switzerland, Colombia, and Spain, while Gregor Anton Piëch's German family legacy in car making is marked by innovation and engineering excellence, with his father Ferdinand Piëch being a notable figure in the German automotive industry. Sharing values and vision, they founded Bourgeois Bohème.
A brand created by BOBOs, for BOBOs.
Unlock a world of new experiences with BOBO. A lifestyle and community embodying the essence of individuality, offering unparalleled freedom.
Be bold, be more BOBO...
