Founding team

We take pride in our team of excellence purveyors. Dive into our personal and professional journeys, and uncover the motivations that inspire us to embrace
the BoBo lifestyle
Hugo Gomez
Hugo Gomez
Co-Founder & CEO of Bourgeois Bohème, brings over 15 years of extensive expertise in the banking industry from banks such as HSBC and fintech entrepreneurship. He holds an MBA and possesses degrees in International Business and Business Finance. Hugo is
fervently dedicated to revolutionizing payment solutions tailored to the need of HNW and UHNW individuals. His visionary leadership has played a pivotal role in propelling Bourgeois Bohème to its remarkable success. His visionary leadership has been instrumental in the success of Bourgeois Bohème.
Simon Isaev
Simon Isaev
A Swiss entrepreneur and Bourgeois Bohème board member, brings a diverse skill set to the table.
With a background in IT and business administration, Simon co-founded and led successful ventures in industrial technology, digital payments and wearables. He holds a Master's degree
in Business Innovation and has a track record of making a positive impact at the intersection
of finance and technology. Simon's previous involvement on the international stage, notably
as a former Executive Advisor to the United Nations Office on Drugs and Crime (UNODC), underlines his past commitment to fostering positive change beyond the business sphere.
Tural Mammadov
Tural Mammadov
CEO and Founder of TENco and board member of Bourgeois Bohème, is a former wealth manager turned entrepreneur. He created TENco, a company that offers unlimited personal assistance in every aspect of the UHNW individuals' life within an exclusive community. Tural is redefining luxury and exclusivity, merging his wealth management
experience with his commitment to enhancing the quality of life for members seeking an extraordinary level of service and convenience.
Juliana Würms
Juliana Würms
Founder. She is a highly accomplished entrepreneur with a rich history of success in real estate, hotels, and multi-family office management. Her expertise extends to working closely with High-Net-Worth Individuals (HNWI) and Ultra High Net Worth Individuals (UHNWI), as well as non-governmental organizations (NGOs)

Co-Founder. Juliana is a highly accomplished entrepreneur with a successful background in real estate, hotels, and multi-family office management. She works closely with High-Net-Worth Individuals (HNWI), Ultra High Net Worth Individuals (UHNWI), and NGOs. Known for her relationship-building skills and a decade of experience, Juliana excels in cultivating business connections and exceeding targets through effective collaboration. Her diverse expertise makes her a trusted choice for HNWI, UHNWI, and nonprofit clients.
Katherine Maslova
Katherine Maslova
Chief Business Development Officer at Bourgeois Bohème, leverages over 15 years of financial industry experience. She specializes in creating global payment solutions, devising strategic market plans, and innovating to meet customer needs. With an MBA in leadership and digital transformation, she has a background advising and launching successful Fintech startups. Before her entrepreneurial journey, Katherine held executive roles in private and retail banking. She's fueled by a commitment to innovation and excellence, whether on advisory boards, collaborating with corporates, or pioneering new ventures.